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Raviteja, who is currently doing Saar Vacharu under Parasuram direction, is doing his next film on PVP Cinema production. Gopichand Malineni of Don Seenu and Bodyguard fame is the director of this film. This movie was launched formally on October 25 with a pooja ceremony.

Dynamic director V V Vinayak gave the first clap for the first shot that was shot onRaviteja. Harish Shankar switched on the camera and Boyapati Srinu acted as director for the opening shot.

Raviteja said that this is a mass entertainer and his character is very good. He said that director Gopichand knows the pulse of masses very well. He is happy to do a good film for PVP. Sruthi Hassan and Anjali are the female leads in this film. Thaman is the music director.